Banners in public space
Author utilizes the aesthetics of the advertisements that abound throughout the Zhytniy Market, Kyiv, Ukraine, and the post-Soviet space in general, tracing different methods for promoting consumption.
This series is based on the work of Soviet graphic artist and illustrator Vladimir Lebedev (1891-1967). Lebedev developed a particular style for agit posters in 1919-1921 that became synonymous with many designs for the display widows of factories, shops, workers’ clubs and agit-ships – a mobile form of early 1920s Soviet propaganda.
The outlines of workers of the 1920s are interpreted ironically through the images of the faceless modern-day sellers. Revolutionary slogans are replaced by advertising slogans promoting consumption. As the same time, recognizable logos and names of stores and large shopping centres dominate the public space, squeezing out the advertisements of minor competitors. The images created by the artist contain anxious characters involved in ridding spaces of small trade in favour of malls and supermarkets.